Books N Ink Publishing
Book Marketing Services
Amazon ad management, Amazon listing optimisation, review generation, press coverage, author branding and social campaigns run by people who market books for a living and report the numbers honestly.
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Why Marketing Matters
Discoverability Is The Whole Game
Millions of titles compete for the same readers. A book that nobody can find is indistinguishable from a book that was never published and no amount of writing talent fixes an invisible listing.
We start where the cheapest wins are: your Amazon listing, categories, keywords and blurb. Then we build demand with advertising, reviews, press and a mailing list you own outright. Every campaign has a target cost per sale, and if the numbers do not work we tell you and change the plan instead of quietly spending your budget.
Marketing Services
The Channels That Actually Sell Books
No vanity metrics. Every service below is chosen because it moves copies, builds a readership or creates assets you keep after the campaign ends.
Amazon Listing & Keyword Optimisation
Category and keyword research against live competing titles, a rewritten blurb built to convert, A+ content modules, series pages and correctly claimed Author Central profiles.
Amazon Ads (PPC) Management
Sponsored Products, Sponsored Brands and Lockscreen campaigns built keyword by keyword, with negative-keyword pruning, bid management and a target ACOS agreed with you in advance.
Social Media & Meta Ads
Facebook, Instagram and TikTok creative made for readers, not marketers — audiogram clips, quote cards, BookTok-style shorts and retargeting for people who viewed but did not buy.
Press Releases & Media Outreach
A professionally written release distributed to national and trade outlets, plus direct pitching to journalists, book bloggers and podcast hosts who cover your subject.
Review Generation
Advance review copies to vetted reviewers, editorial reviews from recognised services, ARC team coordination and a follow-up sequence that stays firmly within retailer terms of service.
Author Website & Email List
A fast, SEO-ready author site with a reader magnet, list signup and automated welcome sequence — the only audience you own and can reach without paying a platform.
Campaign Types
A Plan Matched To Where Your Book Is Now
Pre-launch, launch week and backlist revival all need different tactics. We start by diagnosing which one you are actually in.
Pre-Launch Build
Eight to twelve weeks before release: cover reveal, ARC team recruitment, email list building, pre-order setup and early review accumulation so day one is not day zero.
Launch Week Blitz
Coordinated ads, press release, podcast appearances, price promotion and social push concentrated into seven days to drive ranking and category placement.
Evergreen Amazon Ads
Ongoing, profitably managed PPC that keeps a backlist title selling month after month once launch noise has faded.
Backlist Revival
For books published one to five years ago: refreshed cover and blurb, corrected categories, new keywords, a price test and a restart of paid traffic.
Author Brand Building
Positioning, bio, headshots, media kit, speaking one-sheet and consistent presence across the platforms your readers actually use.
Business Book Funnel
For consultants and founders: the book as lead magnet, with landing pages, bulk-sale outreach, corporate licensing and speaking enquiries as the real return.
How We Work
Our 8-Step Book Marketing Process
Strategy first, spend second. We never launch paid traffic at a listing that is not ready to convert it.
01
Marketing Audit
We review your listing, cover, blurb, categories, reviews and current sales rank, then tell you where the money is leaking.
02
Reader Research
We define who buys books like yours, which comparable titles they already own and what language they use to describe them.
03
Listing Optimization
Blurb, keywords, categories, A+ content and Author Central are fixed before a single advertising dollar is spent.
04
Campaign Build
Ad accounts, creative, audiences, budgets and target ACOS are set up with clear daily caps you control.
05
Review & PR Push
ARCs are distributed, reviewers followed up, and press and podcast pitches sent in a coordinated window.
06
Launch Execution
Everything fires together ads, email, social, press and promotion to concentrate sales velocity where the algorithms notice it.
07
Optimize & Prune
Weekly bid adjustments, negative keywords, creative swaps and budget shifts toward whatever is actually converting.
08
Report & Scale
A plain-English monthly report showing spend, sales, ACOS, review growth and what we recommend next month.
Explore Our Books Covers Design
Why Choose Us
Books N Ink Publishing for Your Book Marketing?
At Books N Ink Publishing, we understand that every book has a different audience, genre, and path to success. That’s why we don’t rely on generic marketing packages or one-size-fits-all campaigns. We take the time to understand your book, your readers, and where you want to go, then build a marketing strategy around what actually makes sense for you.
From optimizing your Amazon listing and managing targeted advertising to building your author brand, generating reviews, and creating meaningful media opportunities, our team handles the details that can make your book easier to discover and more compelling to buy.
Why Authors Choose Us
- Customized marketing strategies built around your book and target readers.
- Expert Amazon listing, keyword, category, and A+ content optimization.
- Data-driven Amazon advertising with careful budget and bid management.
- Social media campaigns designed specifically for books and readers.
- Professional press outreach, review campaigns, and promotional support.
- Transparent reporting with clear insights into campaign performance.
- Dedicated support and communication throughout your marketing campaign.
- Long-term strategies designed to build visibility, readership, and your author brand.
Why You Should Publish With Us
100% Royalties
We empower authors with complete control over their earnings by ensuring they retain 100% of their book royalties, allowing them to benefit fully from their publishing success.
Full Ownership
Authors retain complete rights and ownership of their work, giving them total control over their book’s content, design, and publishing decisions. Your story remains yours, with the freedom to manage its future opportunities.
24/7 Support
Our dedicated support team is available around the clock to answer your questions, provide updates, and guide you through every step of your publishing journey.
Publishing Solutions
We provide end-to-end publishing solutions, from editing and design to formatting, distribution, and marketing, ensuring your book receives the professional expertise it deserves.
Client’s Feedback
Hear it From Our
Clients
Ready to Publish Your Book?
Publishing a book requires more than just a great story it requires expert editing, creative design, professional formatting, and careful attention to every detail. Our streamlined 8-step publishing process ensures your manuscript is refined, beautifully presented, and fully prepared for readers worldwide.